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Advertising vinyl graphics: choosing and ordering

Wide-format printer producing a sheet of colour images

Opening hours on a door, a window promotion and a floor sign need different solutions. Before ordering advertising vinyl graphics, explain where they will go, how long they should stay and what they need to communicate. Appearance and price per square metre only tell part of the story.

Start with the surface and purpose

Photograph and measure the surface. Explain whether it is indoors or outdoors, exposed to sunlight and regularly cleaned. Ask the supplier to confirm material compatibility and whether an adhesion test is needed. One adhesive is not suitable for every wall, window or floor.

3M distinguishes window, wall and floor applications and advises selecting a product for its surface. For floors, request a system intended for the expected foot traffic and its slip-resistance information. Applying a graphic is different from replacing flooring.

Options you may be offered

  • Cut vinyl: useful for letters, symbols and solid-colour shapes.
  • Printed vinyl: an option for photographs and full-colour designs.
  • Translucent or frosted film: changes the appearance of glass. Request a sample to judge its effect in your space.
  • Perforated film: discuss it for window graphics and check visibility under the actual lighting conditions.

A protective laminate is an additional specification, not a guarantee that a graphic will outlast every alternative. Ask for the complete system’s product information and the conditions covered by the quotation.

A supplier reference

Visual Identity advertises made-to-measure design, printing and installation through its Vinilos para Cristales website. The legal notice identifies Identidad Visual Creativa, S. L., with an address in Getafe. Confirm the service and appointment location before travelling; a registered address does not establish that a walk-in shop operates there.

This reference comes from the company’s own information and is not an on-site assessment of its work. Compare quotations using the same dimensions, material and installation requirements.

Approve the artwork and discuss removal

Check the text at actual size, including accents, opening hours, phone number and reading direction from the street. Establish which side of the glass will carry the graphic. If the design contains a QR code, test a sample before producing the full order.

Ask the quotation to separate design, production, surface preparation, installation, travel and taxes. Discuss removal too: who will take the graphic off, deal with adhesive residue and assess painted or delicate surfaces? Easy, damage-free removal should not be assumed.

Can the same material be used on a vehicle?

Request a specification for the particular vehicle and its surfaces. Do not automatically use a shop-window product. If you need a rigid frontage sign, see our guide to business signs.

Archive image of a wide-format printer. It is not attributed to Visual Identity and does not document its premises.

Sources and update

Information checked on 23 September 2026. Confirm services, terms and availability directly before commissioning work.

How this guide is produced

We publish with visible editorial standards, correct errors and show a review date only after a person has checked and materially updated the content.

About Mauricio Pelosi

Buscatea contributor. See our editorial policy for publication and correction controls.

Sources and references

  1. vinilosparacristales.es
  2. vinilosparacristales.es
  3. 3m.com

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